Why is Corporate Gifting Important?

Receiving a gift is a powerful experience; it creates a sense of connection to the giver and can create positive associations with a person or a brand. Companies and marketers have long relied on the power of gifting to secure better relationships with potential and existing clients, to show appreciation for their business When used as part of your overall marketing or employee retention efforts, gifting can be highly effective in terms of ROI and satisfaction.

The Psychology of Corporate Gifts

The effectiveness of gift-giving has a strong correlation to its psychological impact on the recipient. If you’ve ever gotten an unexpected surprise or treat (either in person or by direct mail) you’ve personally experienced this phenomenon in action. This is partly because physical contact with a gift results in the Endowment effect – a sense of ownership over an item which translates into an individual valuing it more highly, according to a study on the effects of gifting on business outcomes. It also influences feelings of reciprocity and trust. This effect can be seen in the results of marketing and gift-giving in several common scenarios of corporate gifting.

Our Corporate gifts Include:

• Awards

• Personalized Confectionaries

• Branded Pens and stationary

• Branded Caps

• Branded T-shirts 

• Branded outdoor equipment  

• Branded fine quality wines

and much more